Domain names have become digital assets with significant value for the right buyer. Many investors buy expired domains for a few dollars and flip them for hundreds or even thousands of dollars. In this article, we’ll guide you through the process of flipping domains for profit, that is, buying expired domains, evaluating their worth, and selling them on for a profit.
Choosing Domain Names
A domain name’s value is determined by two categories: SEO value and name value. SEO value refers to a domain’s backlinks, search engine rankings, traffic, and the keywords it ranks for. Aged domains, which have been registered for several years, can be valuable because their previous history can be leveraged to increase their value.
Name value is based on the name itself, such as health.com. A domain’s potential market value can be estimated by analyzing the keyword(s) and comparing the domain name to similar domains sold recently. Both categories should be considered when evaluating a prospective domain purchase.
There are free and paid tools to help you source expired domains, such as expireddomains.net, justdropped.com, and spamzilla.io. It’s essential to investigate the rankings and backlinks to ensure they’re related to the domain name and niche of interest. Using the archive.org ‘way back machine’ can reveal how the domain has been used in the past.
When searching for expired domains, think about whether to sell the domain at auction or build a website or store to increase its value. It’s recommended to focus on top-level domains like .com, .net, .org, and .info, and avoid infringing on trademarks.
Selling Your Domains
Auctions, DIY sales, and other sales methods can be used to sell domains. Auction sites like sedo, afternic, godaddy auctions, and flippa are popular options. You can also sell the domain yourself by directing it to a landing page with a PayPal link or listing it on a website.
Reaching out to relevant business owners, social media accounts, or owners of other domain extensions can be an effective way to promote domains. For domains with a low appraised value, offering them for free in exchange for the new owner signing up for a hosting company with an affiliate program can be a great way to make up to $100.
10x The Value Of The Domain
Snagging the exact match name for popular social media sites can increase the domain’s value. Building out a website or store with quality unique content can significantly increase its value. Business domains for specific geo-locations, like cities or regions, can be very lucrative if you can rank them.
You can increase the domain’s value by monetizing the website or store through Adsense or building a profitable store and brand. Empireflippers specialize in selling quality online businesses.
In conclusion, buying expired domains and flipping them for a profit requires patience, research, and strategic thinking. By evaluating a domain’s SEO and name value, you can find cheap domains with the potential to become valuable assets. With the right marketing strategies and monetization methods, you can turn a cheap expired domain into a lucrative digital asset.